Why We Created SmartReface

For years, owners of dated or run-down homes have faced two choices: sell the property as-is to an investor at a steep discount, or spend their own money, time, and energy renovating it before putting it on the market.

We created SmartReface™ because we believe there should be a better option.

House flippers have built an entire industry around a simple concept: buy homes below their potential value, make the right improvements, and resell them for substantially more. There’s nothing wrong with that model—but why should the flipper be the one who benefits from all that hidden value?

SmartReface™ flips the flipper model.

Why We Created SmartReface

We created SmartReface™ because we believe there should be a better option.

SmartReface™ flips the flipper model.

Instead of selling your home’s profit potential to an investor, SmartReface™ helps you capture that potential yourself. We evaluate your property and determine which improvements are most likely to produce the greatest return. Then we coordinate the entire transformation—from selecting improvements and materials to managing the work and preparing the property for market.

Most importantly, you don’t have to come out of pocket for the improvements upfront. Approved renovation costs are repaid when the property sells.

And SmartReface™ isn’t about remodeling simply for the sake of remodeling. It’s about making smart, strategic improvements designed to maximize your bottom line. For one home, that might mean paint and flooring. For another, it could mean updating the kitchen, bathrooms, landscaping, or completing a larger renovation. The objective is always the same: maximize what you walk away with at closing.

Selling to a flipper may be easy, but you could be giving away a significant portion of your home’s potential value. SmartReface™ offers another choice. The opportunity to keep far more of your own equity.